IGM Investments uses print as a circulation channel for its feature articles, since it is one of the most important mass media nowadays; moreover, it has been able to improve its followers by including web-based formats.
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ATTRACTIVE MEDIA EXPOSURE
It is undeniable that print is one of the most important communication channels nowadays. For most of our communities, newspapers also represent one of the most accessible sources for this kind of information, which would otherwise only be in the hands of politicians, intellectuals or the financial elite.